Episode 45

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Published on:

27th Jun 2025

Karlee Flores on Building Floso's Dirty Soda Empire

Welcome to this week's episode of What's Happening Salem! In this episode, Jacob Espinoza and Eleanore Ryan speak with Karlee Flores about:

How Karlee built Floso with a community-first approach and experience in content marketing.
The realities of entrepreneurship, social media visibility, and managing growth with integrity.
Staying grounded and authentic while navigating personal identity and business in Salem.
And much more!

Timestamps:

00:17:24 - Meet Karlee and Floso

00:22:05 - Growth through business struggles

00:33:11 - The dirty soda inspiration

00:38:48 - Introvert shift from online to retail

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About the Podcast

What's Happening Salem

Your 20 Minute Salem, Oregon Weekly Update

Stay connected to your community with "What’s Happening Salem," your go-to podcast for all things Salem, Oregon. Every Friday morning, we bring you the latest news, events, and stories from the past week, keeping you informed and engaged with what's happening in your city. Whether it's local government updates, community events, or neighborhood highlights, "What’s Happening Salem" ensures you never miss a beat. Tune in weekly to stay in the know and be part of the vibrant Salem community.

About your host

Jacob Espinoza